Why The Article Directory Is A Great Advertising Tool

Written by 7 October 2011 26,371 views No Comment

Article DirectoryThe article directory is a smart marketing tool that can help to grow your business. Articles that relate to what you sell can be published in an online article directory where they become available to search engines and anyone with an interest in the topic.

Embedded links in the text give readers access to your website, where they can learn more about your services.

How Does An Online Directory Of Articles Work?

Let’s say you are a personal injury lawyer just starting to build a clientele. How do you attract potential clients to your website? You can submit content to articles directories that answers questions people might have about personal injury claims.

Most people will want to know whether they have grounds to file a claim before going directly to an attorney. Content published in a directory of articles can answer their questions. Articles about who would be eligible to file a personal injury claim or listing the types of compensation available to claimants can be used to steer clients to your website.

The objective is to give readers helpful information, not to sell your services, but a well-written article can establish an interest in or a need for your product. Interesting, informative and well-written content draws in the reader, encouraging them to visit your webpage. Readers can access your website and learn how your services can solve their problems.

You can write articles yourself or pay someone to write them for you. There are many Internet websites where you can order keyword optimized content by writers with varying levels of expertise. In general, the better the writing, the more you will pay. Although it may be tempting to skimp on price, it’s better to pay more for good content because it delivers something of value. Good writing inspires trust in the business it links to.

Is The Article Directory Better Than Other Forms Of Advertising?

The biggest benefit of using a directory of articles for advertising is that it’s free. Even if you pay someone to write content for you, it’s still cheaper than television, radio, print ads or billboards. People mistrust traditional advertising, but a free article with valuable information inspires trust in the author and, by association, in the business the article links to.

Once you’ve crafted a great article, you can rewrite it and submit it to other article directories. Some directories pay you for the articles and others offer revenue sharing. The articles directory might publish your text on partner sites, or the content might be used by private websites to provide information.

Keywords can be incorporated into the text for SEO purposes, and articles can be targeted to specific demographic groups who are likely to be interested in your products. You can generate enthusiasm about what you have to offer in a non-specific and non-threatening way.

Which Online Articles Directory Is The Best?

There are thousands of article directories to choose from. Each one is slightly different, but the key to effective marketing is to spread your content over a wide variety of directories and domains.

Do select an online articles directory with good search engine visibility like Knol (by Google), eHow, HubPages, Associated Content, Squidoo, Semantic Articles or Morestar. You can search for top-rated article directory choices online to pinpoint those that best satisfy your needs.

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